We’re here in the room. Let’s talk.

We’re delighted to be at the National Retirement Living Summit here on the Gold Coast. Please reach out to any of the team to discuss how we can collaborate to deliver on your business objectives.

Vision & Leadership

Our highly respected leadership team provides frank advice and works with clients to achieve results of which everyone can be proud. We act with integrity, while building and maintaining strong professional relationships.

Christopher Rooke Managing Partner

Christopher’s unparalleled experience in the category ensures the product and service offers are appropriate for the market and are positioned, priced and marketed to achieve the best possible sales outcomes. He leads and mentors the entire One Fell Swoop team to deliver beyond expectations, while overseeing all stages of our clients’ projects. His strategic input is highly regarded by them.

Let's chat Let's chat
Paul McDowall Partner & Operations Director

With over 25 years' in advertising and marketing, the last ten as a Partner of One Fell Swoop, Paul ensures the timely delivery of high-quality assets, campaign materials and advertising. Paul’s critical work ‘behind the scenes’ on our connectivity, technical support and asset management ensures continuing smooth operations.

Let's chat Let's chat

Research & Advisory

We offer a full suite of research and advisory solutions, each designed to help our clients navigate the uncertainty, challenges and nuances of a continuously evolving sector. Our core philosophy is built on the belief that the consumer should be front of mind of any development.

Floyd McMillan Research & Advisory Director

Specialising in consumer research, Floyd is responsible for our Pulse 65 Survey, which provides a deeper understanding of senior Australians. He leads a passionate team that delivers market assessments, development and planning assessments, financial modelling, supply and demand analysis and consumer research to inform and de-risk projects for our NSW and QLD clients.

Let's chat Let's chat
Liam Carroll Research & Advisory Director

With a background in finance, development and acquisitions, Liam has 10 years’ experience in the seniors’ industry, having worked for one of Australia’s largest privately owned operators. Leading a dedicated team, he oversees the delivery of market assessments, development and planning advice, financial modelling, supply and demand analysis and consumer research to inform and de-risk projects for our Victorian and South Australian clients.

Let's chat Let's chat

Marketing & Advertising

We have full in-house capabilities across a range of marketing and advertising services. Marketing and advertising works hand in hand with sales to ensure leads are maximised and campaigns and conversion collateral are doing their jobs — building real value from every dollar spent.

Hamisha Khurana Senior Marketing Director

Highly credentialed, Hamisha has over ten years’ experience in aged care marketing, through roles at Japara and Arcare. In managing multiple stakeholders for assisted living and retirement living communities for some of our most high profile clients, Hamisha‘s hands on experience in all facets of marketing is complemented by her recently completed MBA.

Let's chat Let's chat
David Leiton Senior Marketing Director

David has more than 25 years’ experience in marketing and advertising, spending 12 years in Europe. He brings his unique perspective, expertise and knowledge to his role and is responsible for two major developments in New South Wales and Queensland.

Let's chat Let's chat
Jackson Roberts Senior Marketing Director

With many years’ experience both agency and client-side, Jackson brings knowledge from a wide range of marketing channels including deep expertise across digital media. A results-oriented approach and the ability to build strong relationships with both internal and external stakeholders, allows him to drive tangible and lasting outcomes for our Victorian and land lease clients.

Let's chat Let's chat
Jonathan Tan Senior Marketing Manager

With 15 years’ in residential and mixed-use project marketing, Jonathan brings this unique experience to his role as a Senior Marketing Manager, applying his broad property marketing skills to campaigns for land lease communities and other seniors’ living projects in New South Wales.

Let's chat Let's chat

Sales & Operations

Our flawless understanding of the customer’s long and often emotional journey when buying into seniors’ living is proven. We’re trusted by our clients with the responsibility for
development sales.

Robert Macpherson National Sales Director

With over 20 years’ experience marketing and selling retirement living and residential property, Rob provides inspirational and hands on leadership to one of the most dynamic seniors’ living sales teams in the country. He has a deep understanding of what motivates sales teams to achieve results. Rob’s team works closely with our marketing teams to ensure leads are converted to sales. We have more than $1 billion in developments currently at market.

Let's chat Let's chat

Let’s chat

We can help your next retirement, land lease, assisted living or aged care development be an outstanding success