ALAs – a new disruptor in the market?
There is a new player in the seniors’ living sector.
Assisted living apartments (ALAs) have hit the Australian market – offering the lifestyle and privacy factors associated with independent living whilst providing a higher level of service and support.
Designed for the 80+ market, ALAs are ideal for those who need support with day to day living – services typically include heavy laundry, one or two meals a day, and domestic cleaning. They can be a genuine alternative for frailer seniors who wish to delay or put off entirely entry into residential aged care, but are no longer able to live without support.
With an ageing Baby Boomer generation demanding new ways to live in their senior years, ALAs can be the perfect solution and address a clear gap in the current market.
We are pleased to be working with two operators who have been developing an assisted living apartment offering.
Our team have been working with BASSCARE on the development of Morgan Glen Iris over the past few years and are proud to see this development now in market as construction commences and marketing activity has begun. We launched our campaign to market earlier this year and despite the pandemic, early sales are looking positive.
We have also been hard at work with Life Care and their development Gaynes Park. Gaynes Park Suites offers 41 assisted living apartments for Adelaide seniors. One Fell Swoop provided a full suite of services across advisory, marketing and sales. Based on our international experience, we were able to advise Life Care that the ALA model was set to become the disruptor in the sector. Despite launching almost simultaneously as COVID-19 broke out, early sales are encouraging.
We look forward to seeing how assisted living apartments impact the retirement and aged care sector over the coming years. One thing is clear, there is a demand for services that allow seniors to age with dignity and assisted living apartments are a step in the right direction.