Altum by Northerly
Client Northerly Group
Project Type Independent living apartments
Location Scarborough, Western Australia
Reaching new heights in the west
Northerly is a well-respected, private construction company in Western Australia, responsible for many high-quality developments. One Fell Swoop was selected to assist Northerly, as owner-developer-operator, in marketing their first premium independent retirement living development in the aspirational beachside suburb of Scarborough. As such, we developed the Altum brand for Northerly, along with the marketing creative.
Altum comprises 52 contemporary apartments, magnificent shared spaces and on-site services, just 20 minutes’ drive from Perth and five minutes from Karrinyup. One Fell Swoop created brochures, the Altum website, materials for the launch event and display suite, as well as advertising material for press and digital channels. The key unique value proposition for this development was the stunning Scarborough location.
A high-profile launch at Trigg Island Surf Life Saving Club kicked off the marketing program. A fully-fitted display suite is located at Manning Street in Scarborough Beach.