Drummond Place Carlton

Client Australian Unity

Project Type Independent living apartments and residential aged care

Services Advisory, marketing and sales

Location Carlton, Victoria

A visionary Australian Unity project with wellbeing at its core

Drummond Place is part of the Carlton Wellbeing Precinct and offers cosmopolitan, independent city living just one kilometre from the Melbourne CBD. Completing the campus is Rathdowne Place, a state of the art 160 bed residential aged care facility with a Remedy Wellbeing Centre on the ground floor.

Australian Unity sought to energise sales and turned to One Fell Swoop to work in a highly collaborative partnership involving both marketing and sales. In recognising the media consumption habits of the urbane and savvy residents who have made Drummond Place their home, we developed and deployed a campaign using statewide media and targeted online advertising.

New display suites were installed, and compelling sales collateral produced. The One Fell Swoop sales team has recorded impressive results and only a handful of apartments remain.