Europa on Alma

Client Bolton Clarke

Project Type Independent living apartments and residential aged care

Services Advisory, marketing and sales

Location St Kilda, Victoria

Bolton Clarke is the merger between RSL Care QLD and the Royal District Nursing Service. They are building their first premium vertical retirement community in St Kilda. Europa on Alma offers a rich urban lifestyle near the bay, spacious apartments with beautiful shared facilities, onsite commercial care and a stunning roof terrace with district views. Future support and care will be delivered by Bolton Clarke At Home Support. One Fell Swoop provided research and advisory services, built-form and service design advice, marketing and sales. Our campaign involves community events, targeted local media and digital advertising highlighting the supported lifestyle in this sought-after suburb. We are currently selling off the plan.


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