Europa on Alma

Client Bolton Clarke

Project Type Independent living apartments and residential aged care

Services Advisory, marketing and sales

Location St Kilda, Victoria

A new vision for retirement living by leading not-for-profit

Bolton Clarke is the result of a merger between RSL Care, Queensland and the Royal District Nursing Service, Victoria (RDNS). Their first premium vertical retirement community is currently being constructed in St Kilda.

Europa on Alma offers a rich urban lifestyle near the bay, spacious apartments with beautiful shared facilities, onsite commercial café and a stunning roof terrace with district views. Future support and care will be delivered by Bolton Clarke’s At Home Support from on-site offices. A competition will be run to select a local artist who will produce a significant piece of urban art to be displayed at the entry.

One Fell Swoop provided research and advisory services, built-form and service design advice, marketing and sales. Our campaign involves community events and targeted digital and social advertising highlighting the supported lifestyle in this sought-after suburb. A stunning display suite is available for inspection on St Kilda Road, just moments from the site.


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