Europa on Alma
Client Bolton Clarke
Project Type Independent living apartments and residential aged care
Services Advisory, marketing and sales
Location St Kilda, Victoria
A new vision for retirement living by leading not-for-profit
Bolton Clarke is the result of a merger between RSL Care, Queensland and the Royal District Nursing Service, Victoria (RDNS). Their first premium vertical retirement community is currently being constructed in St Kilda.
Europa on Alma offers a rich urban lifestyle near the bay, spacious apartments with beautiful shared facilities, onsite commercial café and a stunning roof terrace with district views. Future support and care will be delivered by Bolton Clarke’s At Home Support from on-site offices. A competition will be run to select a local artist who will produce a significant piece of urban art to be displayed at the entry.
One Fell Swoop provided research and advisory services, built-form and service design advice, marketing and sales. Our campaign involves community events and targeted digital and social advertising highlighting the supported lifestyle in this sought-after suburb. A stunning display suite is available for inspection on St Kilda Road, just moments from the site.