Morgan Glen Iris

Client BASScare

Project Type Assisted living apartments

Services Advisory, marketing and sales

Location Glen Iris, Victoria

One Fell Swoop - BASS Care Morgan Glen Iris - campaign photography of mother and daughter

Apartments with service for the independently minded

After our success with their premium retirement community, Hester Canterbury, BASScare engaged One Fell Swoop for their Morgan Glen Iris development.

Initially, BASScare set out to build a very different kind of development, however based on research from our Advisory team, we worked with their executive and board to conceptualise, design, market and sell an innovative assisted living community instead. A key deliverable included the development of the operating and financial model.

One Fell Swoop’s extensive research, off-shore experience and deep understanding of the consumer allowed us to advise BASScare that assisted living apartments were an intelligent alternative to aged care. For us, assisted living is the way of the future.

Morgan Glen Iris offers a luxury product, with first-class services and support. Suitably, it’s situated in Melbourne’s affluent eastern suburbs, with a pool of wealth qualified prospects.