St Joseph’s Mews

Client Villa Maria Catholic Homes

Project Type Independent living apartments

Services Advisory and marketing

Location Hawthorn, Victoria

Reimagined 1920’s schoolhouse provides superb community hub

On the site of one of the oldest Catholic churches in Melbourne, St. Joseph’s Mews is a luxury retirement development. The shared spaces at St. Joseph’s Mews occupy a meticulously renovated historic schoolhouse with vaulted ceilings and many of the prestigious apartments boast sweeping views of the city. Founded on Christian values and offering superior service delivery, One Fell Swoop positioned St. Joseph’s Mews to attract the most discerning seniors from the prestigious eastern suburbs.

Our campaign celebrated the history of the site — with delicate hand-drawn images of the church’s detailing, the leafy surroundings of Hawthorn and the enviable lifestyle on offer.

At the project’s launch One Fell Swoop undertook extensive community and parish engagement, even hosting the Archbishop of Melbourne and the Federal Social Services Minister at the launch event. This resulted in seven apartments being sold in the first month with all apartments sold prior to opening.