Client Knowles Group
Project Type Independent living apartments and residential aged care
Location Point Lonsdale, Victoria
In 2017 One Fell Swoop was commissioned by Knowles Group to prepare a ‘state of the nation’ report on retirement villages. This informed the strategy and acquisition of new properties for development as independent living sites, to facilitate the group’s re-entry into the market. Point Lonsdale was the chosen site for The Breeze with 170 residences (158 villas, 12 apartments). We were briefed to create a master brand for Knowles – resulting in the name Sencia – as an umbrella for all future retirement living projects. We were then challenged to create a simple, modern marketing campaign with a sense of fun for The Breeze.