The Crescent Brighton

Client Buxton Group

Project Type Independent living apartments

Services Marketing

Location Brighton, Victoria

Rebranding a much-loved Brighton development

Buxton Group has an outstanding reputation in the seniors living sector having pioneered premium retirement communities last century. One Fell Swoop has proudly worked with the family owned company on multiple projects. This, the original Rylands community, was rebranded by us when sister sites in Hawthorn and Kew were sold to Arcadia. The rebrand included photography, brochureware, a new website, press advertising, out of home, and signage for this upmarket Brighton development.

Targeted to those accustomed to the better things in life, The Crescent appeals to those seniors seeking more support with an on-site restaurant and in-home support and care services available as required.

Based on our work for The Crescent, the Buxton Group engaged One Fell Swoop to provide marketing services for their new premium project, The Granton, which was completed in January 2020.