The Granton Brighton

Client Buxton Group

Project Type Independent living apartments

Services Marketing

Location Brighton, Victoria

Premium marketing for premium bayside retirement

Buxton Group is a well-known and respected developer of retirement communities, having established the prestigious Rylands communities of Hawthorn, Kew and Brighton (now The Crescent, see other entry).

The Granton is situated in an idyllic position close to the beach and near the Church Street retail and café precinct. The Carr Design interiors feature a lounge and café, cinema, gym and treatment rooms.

Targeting a discerning Brighton audience, our local area marketing campaign features illustrative and photographic representations of iconic Brighton landmarks. A vital component to this project’s marketing was the hoarding we created for the site – on a prime, high-traffic location at the end of Church Street. The Granton is a welcome addition to Melbourne’s premium retirement communities, most of which have engaged the services of One Fell Swoop.