The Royce

Client Tulich

Project Type Independent living apartments and residential aged care

Services Advisory, marketing and sales

Location Penrith, New South Wales

Developed by respected industry leaders Maurice and Bianca Tulich, this unique development offers a superior retirement lifestyle for aspirational local retirees. One Fell Swoop worked closely with Tulich to test new price points and break new ground for vertical retirement living in an area that has typically embraced horizontal villa communities. Our creative campaign reflected the intergenerational nature of the development, the upbeat playful nature of the future residents and, of course, the plentiful entertainment next door at Panthers Penrith. The first stage is open – this includes residential aged care and first stage apartments – while the second stage is now selling.