Warrigal Shell Cove
Project Type Independent living villas and apartments, assisted living apartments and residential aged care
Services Advisory and marketing
Location Shell Cove, New South Wales
Integrated care precinct and respected brand drives sales success
Shell Harbour is a unique area located in the Illawarra region, south of Wollongong. The people in this coastal region have very strong community values and Warrigal is a respected brand name that has provided independent and assisted living services for the area.
One Fell Swoop’s extensive research of the area informed realistic pricing structures and revealed efficient strategies to appeal to the local area.
In advertising Shell Cove, Warrigal’s eleventh development, we elevated their exceptional brand reputation and history of care. Another powerful selling point was the Shell Cove Waterfront Marina, just a moment’s walk from Warrigal Shell Cove. Our advertising campaign conveyed the buzz of activity and convenience this range of shops and dining options would lend to the lifestyle.
One Fell Swoop was further engaged to develop a bed-fill strategy for the adjacent Warrigal Shell Cove aged care facility.