Watermark Freshwater

Client Harbord Diggers

Project Type Independent living apartments

Services Marketing

Location Freshwater, New South Wales

Pioneering business model and intergenerational seniors living

Located on an iconic headland in the Northern Beaches, Watermark Freshwater is recognised as a first-of-its-kind intergenerational seniors living complex that sets the standard for retirement living in Australia.

A unique partnership between private retirement living operator, Watermark Living, and licenced club operator, Mounties Group, this new model enabled the transformation of a somewhat dated club into a contemporary entertainment destination. Apartments, with stunning water views, are located above the Harbord Diggers club precinct, which has an expansive range of shops, restaurants, bars and cafés.

One Fell Swoop’s high-profile campaign and marketing strategy, along with the club and community engagement activities of the sales team, proved to be extremely effective. 60% of apartments were sold in the first six months from the One Fell Swoop designed display suite located in iconic Manly.