Bold creative thinking
from the ground up
Bold creative thinking
from the ground up
One Fell Swoop is the leading provider of advisory, marketing and sales services for the retirement living and aged care sectors. Our innovative, practical advice is carefully and efficiently implemented, beginning with sound research, consumer understanding and extensive experience. Bold thinking, creatively applied, expertly delivered.
One Fell Swoop partners, Chris Rooke, Bruce Message, John Bruzzaniti and Paul McDowall Christopher Rooke Bruce Message Paul McDowall John Bruzzaniti

Christopher Rooke

Partner & Managing Director

With considerable expertise in seniors living product design and marketing, Christopher founded One Fell Swoop to focus solely on the sector. One Fell Swoop’s clients now value his input at all stages of a project. As a recognised innovator and authority on the sector, Christopher is regularly invited to speak at industry seminars and conferences worldwide.

Bruce Message

Partner & Strategy Director

Bruce runs the Advisory arm of One Fell Swoop. For many years now, clients have been relying on his advice and guidance on project feasibility and financial structures for retirement living and aged care project developments. He is an expert in what needs to be in place to help de-risk a project and make it financially viable.

Paul McDowall

Partner & Operations Director

Paul is the co-founder of One Fell Swoop. Put simply, Paul gets things done. He heads the marketing team, manages operations, production and leads all aspects of digital marketing. Prior to establishing One Fell Swoop with Christopher, he held positions ranging from creative studio lead to digital director across a range of major advertising and digital agencies, working on many national and international accounts.

John Bruzzaniti

Partner & Development Director

John has 25 years’ experience in property development and over a decade specialising in seniors living and aged care. His knowledge and expertise has proved invaluable for developments of all sizes. In his role, John assists clients with the myriad of challenges and complexities as they navigate business growth; through the development of services and innovative accommodation models for seniors.

Committed to excellence

Our focus is on making life simpler for our clients by combining research and advisory services, product design, marketing, sales and creative into one service offering; one touchpoint; one voice — One Fell Swoop.

Every service we offer is about maximising gross realisable value and sales rates. Our involvement, in part or in whole on a project, gives you professional, experience-based insights into how decisions made in one part of a project can affect sales rates and price. It’s why we have evolved into the full-service business we are today.

Across One Fell Swoop offices in Melbourne, Sydney and London you’ll find art directors, designers, copywriters, a Doctor in Gerontology, financial analyists, an economist, real estate agents and an actuary — to name a few. These diverse skills, paired with our incomparable industry knowledge, enables us to consistently deliver exceptional outcomes.

One Fell Swoop South Yarra, Melbourne office entry
One Fell Swoop South Yarra, Melbourne office entry

Dedicated to raising industry standards, we challenge conventional category thinking. As members of several peak industry bodies, we are often asked to speak at conferences around the world. Every year, we run the One Fell Swoop International Study Tour, bringing together the world’s leading minds in retirement living and aged care. This allows us to share the latest built-form and service model innovations with our clients.

The result is the creation of communities for increasingly discerning seniors, providing them with outstanding lifestyles while helping our clients achieve the best return on their investment. In recent times, we have helped clients achieve more than A$7 billion in development sales. Wherever you are on your development journey, talk to One Fell Swoop about helping your retirement living or aged care project to soar.

One Fell Swoop Chris Rooke and marketing team meeting
One Fell Swoop Chris Rooke and marketing team meeting

Building enduring relationships

One Fell Swoop proudly partners with clients with the same passion for giving our ageing population happier, healthier, more active lives. People who share our values of community, transparency, authenticity and bravery.