Who we are

One Fell Swoop is a specialist provider of Research & Advisory, Design & Development, Marketing, Sales and Operations services to the Australian seniors’ living sector. We partner with our clients to develop, market and sell seniors’ living communities worth over $8 billion.

We have deep sector experience across some of Australia’s most iconic seniors’ living developments. For a financially rewarding development journey and to deliver outstanding resident lifestyles, let us collaborate with you on your retirement living, land lease, assisted living or aged care project.

Bold thinking, creatively executed, expertly delivered.

Let’s collaborate Let’s collaborate
One Fell Swoop - people socialising outdoors
One Fell Swoop - smiling senior couple
One Fell Swoop - senior with boy fishing
One Fell Swoop - senior man playing guitar
One Fell Swoop - people at restaurant

What we do

We create visionary seniors’ communities: homes for life; vibrant, fun lifestyles with ongoing connection to family, friends and the local community. We do this not only to give senior Australians outstanding lived experiences, but to ensure our clients achieve the maximum return on their investment. Seeing the big picture without forgetting the fine details, we know how to balance objectives when working on for-profit and mission focused projects.

One Fell Swoop - Australian Unity
One Fell Swoop - Calvary
One Fell Swoop - St Peters
One Fell Swoop - Bolton Clarke
One Fell Swoop - VMCH
One Fell Swoop - Baptcare

Who we do it for

Working alongside many of the senior living sector’s leading organisations is a source of great pride and accomplishment for us. We have played a key role in facilitating big names such as Bolton Clarke, Australian Unity, Baptcare and Calvary to achieve their dream of creating visionary communities for their residents. Many of these clients have been with us for 10 years or more.

For new entrants into the seniors’ living sector we provide deep understanding, experience and insights. We will partner with you from the very start of your development journey to the delivery of a fully occupied, smoothly running seniors’ living community.

One Fell Swoop - Paul
One Fell Swoop - people
One Fell Swoop - Chris and Floyd
One Fell Swoop - male
One Fell Swoop - Rob and Jackie
One Fell Swoop - male and female

Why work with us?

We harness the power of many great minds, with a whole of business approach that is dynamic, responsive and unrivalled. As we offer integrated services across the full development spectrum, you won’t need to manage multiple consultants and brief each one on your vision and the project.

Collaborative at every stage, we strive to sell down your development quickly, in order to make you money. We do this through exploration, conversation and enquiry with our clients, their consultants and most importantly, the consumer. From project conception to full occupancy, we partner with you as your trusted advisor and consumer champion to deliver exceptional financial results.

One Fell Swoop - IST
One Fell Swoop - LAX
One Fell Swoop - NY Liberty
One Fell Swoop - London
One Fell Swoop - NY
One Fell Swoop - Washington DC
One Fell Swoop - Berlin
One Fell Swoop - Pulse 65plus

Our passion

As members of several peak industry bodies, we regularly speak at conferences around the world. Our renowned International Study Tours bring together the world’s leading minds in the seniors’ sector – a unique forum in which the latest built-form and service model innovations are shared with our clients. The result is the creation of communities for discerning seniors, while helping our clients achieve the best return on their investment.

We’re passionate about the unique end-customer. OFS Pulse 65+ is our proprietary quantitative research that provides a snapshot of the senior Australians. These quarterly conversations give us a statistically significant sample of 1,600 people every year. The research provides data and insights that deliver better lived experiences for the consumer and outcomes that deliver on our clients’ objectives.

One team

Across our Melbourne and Sydney offices is a dedicated team with unique skillsets and deep seniors’ living experience. Seamless transfer of knowledge across our business eco-system is our hallmark. With Research & Advisory, Design & Development, Marketing, Sales and Operations services all in the one place, you won’t need to hire multiple consultants. You can select some of our services or all of them, however our clients’ greatest successes have come from using our complete service suite.

Unparalleled leadership

Our highly respected leadership team works with clients to achieve results of which everyone can be truly proud. We act with integrity and courage while building and maintaining strong professional relationships.

Christopher Rooke Managing Partner

A leader who pushes boundaries, Christopher’s experience is unmatched in the seniors’ living sector. He works tirelessly to ensure that every project is positioned, priced and marketed to achieve outstanding sales outcomes. Passionate about improving the lives of older Australians, he strives to make seniors’ living communities better at every turn. As leader and mentor, he motivates the team to deliver beyond expectations, while overseeing all stages of our clients’ projects.

Email Email Call Christopher+61 418 101 000 Call Christopher+61 418 101 000 Download VCARD Download VCARD
Paul McDowall Partner & National Marketing Director

Paul has over 25 years’ experience in advertising and marketing with some of the most recognised global agencies. He has worked with Christopher for over 20 years, the last 12 of those as Partner at OFS. As leader of the Marketing team, Paul takes a holistic approach, fostering collaboration and overseeing all facets of the teams under his guidance. A technical specialist, Paul also manages the company’s IT infrastructure and operations.

Email Email Call Paul+61 419 967 867 Call Paul+61 419 967 867 Download VCARD Download VCARD
Stuart Nicolson Director

As an owner and operator, Stuart has held senior leadership and board positions for nearly 20 years in the Australian for-profit retirement living and aged care sectors. He has a dual role in driving our strategy and business growth as well as running our Operations division. Stuart and his team have holistic responsibility for all aspects of commissioning and running successful seniors’ living communities.

Email Email Call Stuart+61 419 430 322 Call Stuart+61 419 430 322 Download VCARD Download VCARD

Let's collaborate on your development

Contact us