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Bold thinking, creatively executed, expertly delivered

One Fell Swoop is the leading provider of research, advisory, marketing, sales and operations for Australia’s retirement living, land lease, assisted living and aged care sectors. We harness the power of many minds and diverse skillsets to offer a whole of business approach that is dynamic, responsive and unrivalled. From project conception to full occupancy, we partner with you as your trusted advisor and consumer champion to deliver exceptional results.

Over many years, we have gained deep experience on some of Australia’s most iconic seniors’ living developments. To ensure a rewarding development journey and delivery of outstanding lifestyle experiences for your residents, let us collaborate with you on your retirement, land lease, assisted living or aged care project.

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A$8 billion+ in development sales
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Research & Advisory

The foundation on which successful developments are built

There’s a science to understanding the senior customer, then creating a highly saleable seniors’ living product that aligns with their needs and aspirations. Science our Research & Advisory team lives, eats and breathes.

Our researchers kick things off with a deep dive market assessment, tailored to your project’s needs. We make it our mission to champion your customer. We design customisable quantitative surveys and exploratory qualitative research to guide us to a deeper understanding of Australian seniors’ values, attitudes, interests and ambitions. We listen to senior customers so you can keep in touch with your audience. Our Research & Advisory services will set you up for a smooth and successful development journey.

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Exceptional sales outcomes by design

Marketing that touches the customer while delivering qualified leads to our sales team is what drives us. Our Marketing team offers big strategic thinking, deep customer insights and inspiring creativity. We find the point of difference for your development and ensure that your brand’s unique voice permeates through every communication.

Our marketing team goes to work connecting your development with customers. Eye-catching branding and advertising will be communicated through the most relevant channels to reach your prospective customers with maximum impact and inspire purchase. In addition to demographic profiling, we also identify the psychographic characteristics of purchasers, as these are the deep emotional drivers of almost every decision they make. Every activity is tracked for performance, so you get real value for your marketing dollar.

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Building trust to unlock more sales opportunities

The One Fell Swoop frontline Sales team lives to sell. In recent times, our dedicated and driven approach to selling retirement living has helped our clients achieve more than A$8 billion in development sales across new, off-the-plan projects and resales.

We know the retirement, land lease and assisted living customer better than anyone. Every day, we talk to retirees about their wants, needs and desires. We have the expertise and understanding to go on the journey with them and take them through to contract and settlement. Our experienced sales professionals are recruited and trained in our own best practice retirement living sales, contract and legislative compliance procedures, and will represent your brand and community meticulously. Our enduring aim is to deliver exceptional sales results for our clients.

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One Fell Swoop - senior women greeting a visitor at front door
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Ongoing delivery of your lifestyle and brand promise

Our Operations team will set up the systems, staffing and operational models that deliver an optimum customer experience, and run them on your behalf if desired. We have deep experience in the sector, across the development of the built form, lifestyle and service models in communities of various size, from smaller, high-end apartments to large scale broad-acre communities. We understand both the envisioned resident experience and how best to deliver it, with the objective of materially contributing to the community’s appeal and, in turn, long-term saleability.

Let us work with you in setting up your operational model ensuring compliance with the applicable Retirement Villages legislation. We can then hand the community over to you and your team for ongoing management, or handle management and operations on your behalf on an ongoing basis.

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Our passion for knowledge sharing

As members of several peak industry bodies, our team regularly speaks at conferences around the world. Additionally, our International Study Tour brings together the world’s leading minds in retirement living, land lease, assisted living and aged care – a unique forum in which to share the latest built-form and service model innovations with our clients.

The result is the creation of communities for increasingly discerning seniors, providing them with outstanding lifestyles, while helping our clients achieve the best return on their investment.

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Our expertise

We can help your project succeed

In our Melbourne and Sydney offices there is an entire business network in one dedicated team. Unique skillsets that combined, realise a shared vision.


Financial Analysts
Consumer Researchers
Research Analysts
Marketing Strategists
Brand Strategists
Digital Producers
Media Planners
Project Marketers
Digital Designers
Web Developers
Art Directors
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Our clients

We’re trusted by Australia’s leading senior living organisations.

Many clients have been with us for 10 years or more, including some of the biggest names in the sector.

Let’s make your retirement living, land lease, assisted living or aged care community a success

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