One Fell Swoop - people in a meeting around a boardroom table

Research & Advisory

An architect will tell you what you can build, we’ll tell you what you should build. Our Research & Advisory services help our clients navigate the uncertainty and challenges of a continuously evolving sector, developing strategies and pricing approaches while maximising financial return. We keep the consumer front of mind for each development with the enduring aim of building the right product for the market, so it sells quickly and profitably.

  • Market assessments
  • Financial modelling
  • DMF (exit fee) modelling and recommendations
  • Development feasibilities
  • Construction finance
  • Customer journey mapping reports
  • Demographics
  • Rich consumer research
  • Competitor research and mystery shopping
Discover our services Discover our services
One Fell Swoop - senior woman
One Fell Swoop - traffic
One Fell Swoop - Alma assessment
One Fell Swoop - senior man
One Fell Swoop - chadstone
One Fell Swoop - terraces

Market Assessments

Our Market Assessments are comprehensive analyses identifying the optimal business outcome. They provide clients with a full understanding of the need and demand for the seniors’ development they wish to build and the demographic profile of the consumers they need to target.

The report delineates a defined catchment area, calculated using migration data from the ABS, as well as natural and man-made barriers, along with drive times and residential pricing. It also provides a detailed analysis of the competitive environment in the catchment as well as the local housing market. These deep insights feed into product and pricing recommendations to maximise sales rates and overall financial returns.

One Fell Swoop - laptop
One Fell Swoop - charts
One Fell Swoop - maps
One Fell Swoop - briefcase
One Fell Swoop - men at meeting

Financials and feasibility

We have a purpose-built, proprietary financial model for the seniors’ living sector, which is accepted by major lenders. The model provides an understanding of the financial return from a project not just from the development phase but also the return from a project’s operating life (30 years). It also allows us to assess different exit fee (DMF) structures and contract types to provide recommendations for the appropriate business model.

We utilise our expertise and industry knowledge to provide our clients with sound advice concerning key project inputs. These include sales rates and values, capital structures, cost estimates, capital maintenance funds, development profit, long-term operating income (DMF/exit fee), internal rate of return (IRR), payback durations and importantly an assessment of the value of the asset post completion.

One Fell Swoop - workers
One Fell Swoop - Sydney
One Fell Swoop - man with laptop
One Fell Swoop - men in meeting
One Fell Swoop - handshake
One Fell Swoop - cover

Transaction advisory

This specialised service delivers strategic advice that covers financial analysis, deal structuring, debt advisory and due diligence support to clients involved in mergers, acquisitions, divestitures, joint ventures and other corporate transactions. The objective is to help clients navigate the complexities of transactions, minimise risks and maximise value. By leveraging our expertise in transaction advisory, you can make informed decisions, navigate every complex transaction successfully and enhance the value of your asset.

One Fell Swoop - senior people
One Fell Swoop - senior couple cooking
One Fell Swoop - senior couple unpacking
One Fell Swoop - focus group cover
One Fell Swoop - senior people
One Fell Swoop - senior woman meeting

Consumer research

We can conduct research at any stage of the development process. Whether as a precursor to a market assessment to help identify and understand specific community needs, after it to provide direct consumer input into planned inclusions, or at the end to help fine tune the finalised concept or design. It’s an outstanding tool for getting a quick and inexpensive read on the preferences of your potential consumer before you commit to large investment decisions.

If you need the hard numbers or to get a read on key metrics, we can deliver a customised piece of quantitative research. We design, conduct and analyse survey data for projects both large and small, whether it’s reaching out to consumers Australia-wide, or focusing on people living in a particular state, suburb or postcode.

Liam Carroll Research & Advisory Director (VIC/SA)

Liam has 10 years’ experience in the seniors’ industry, having worked for one of Australia’s largest privately owned operators. He oversees the delivery of market assessments, development and planning advice, financial modelling and supply and demand analysis. Liam also oversees consumer research to deliver deep insights that will inform and de-risk projects for our Victorian and South Australian clients.

 Email Email Call Liam+61 439 383 579 Call Liam+61 439 383 579 Download VCARD Download VCARD Floyd McMillan Research & Advisory Director (NSW/QLD)

Floyd’s team runs our research division and our proprietary retirement industry omnibus — the Pulse 65 survey — which provides a deeper understanding of senior Australians. These insights assist with product and service development, market assessments and product testing. He also delivers market assessments, development and planning advice, financial modelling and supply and demand analysis for New South Wales and Queensland clients.

 Email Email Call Floyd+61 424 493 661 Call Floyd+61 424 493 661 Download VCARD Download VCARD

Let us help with deep market insights

Contact us