Converting enquiries, building trust, creating community Converting enquiries, building trust, creating community One Fell Swoop’s on-ground sales teams understand people’s emotional connections to home. They know how to build trust, act with integrity and unlock more sales opportunities. In recent times, this approach has helped our clients achieve more than A$8 billion in development sales across new off-the-plan projects and resales.


Led by One Fell Swoop’s National Sales Director, experienced, dedicated staff are recruited and trained in our own best practice retirement living sales, contract and legislative compliance procedures for off-the-plan projects and resales. We are a licensed real estate agency in Victoria, NSW, South Australia and Queensland. Our sales professionals, all experienced in the retirement living and aged care sectors, immerse themselves in your brand to represent you and your community in just the right way.

In addition, One Fell Swoop staff will interface with the purchasers’ solicitor and your preferred legal representative or in-house counsel regarding contracts and resident agreements. We also manage the variation process in consultation with you and your design and construction teams. If you wish to employ your own sales staff, we can provide specialist retirement sales training and management throughout your development sales period.


As sector specialists, One Fell Swoop is able to price developments based on prevailing residential and competitor community pricing in the defined catchment. Consideration is given to accommodation size, design quality, standard of fixture and finishes, community spaces, services, support and care pathways and exit fee structures. Prices are reviewed quarterly to ensure maximisation of project sales values and rates.

One Fell Swoop Sales South Yarra, Melbourne Rob Macpherson and sales team
One Fell Swoop Sales South Yarra, Melbourne Rob Macpherson and sales team


Always looking to add value, One Fell Swoop’s frontline sales staff take a leading role in all community engagement and enquirer database initiatives. From speaking at golf and bowls clubs or local community groups, to hosting intimate morning teas in the display suite, our sales representatives work diligently to convert leads into fully deposited sales. This winning combination of in-depth industry knowledge and exceptional relationship management has resulted in our impressive sales record.


There’s an art to converting enquiries into sales. At the heart of this is recognising that buyers are not just making a property choice, but a lifestyle decision that will address their need for friendship, support and care as they age. One Fell Swoop sales teams understand this mindset and are highly skilled in helping prospects navigate their way through this pivotal time in their lives.

In addition, One Fell Swoop sales and marketing teams work seamlessly together to develop a retention program that ensures depositors stay engaged and become effective community advocates throughout the construction period.

One Fell Swoop Sales display suite Bolton Clarke, Europa on Alma, St Kilda
One Fell Swoop Sales display suite Bolton Clarke, Europa on Alma, St Kilda


One Fell Swoop sales teams have extensive knowledge of the requirements of the various state Retirement Villages Acts. They take the time to fully understand your individual contracts and how they satisfy the requirements of the Act. At all times, we are fully compliant with all relevant property and consumer protection legislation.


One Fell Swoop are recognised for providing clients with a consistent high level of service and reporting. We have our own proprietary CRM system SalesMasterRV built on the SalesForce platform. It provides you with weekly and monthly reporting, so you know the current status of the sales program at all times.