One Fell Swoop - sales manager talking to customers

Sales

Our deep understanding of the customer’s journey when buying into seniors’ living is proven. Currently we have 1,300 units, worth $1.2 billion at market, including off-the-plan, completed projects and resales. We achieve success by minimising time on market, and as our remuneration is commissions based, our interests are aligned with yours. Our team of 12 fully licensed sales agents, can adapt to work under your brand or our own depending on what works best for your development.

  • Recruitment, training and management
  • Customised CRM system (based on Salesforce)
  • Purchaser management
  • Community engagement
  • Display suite management
  • Administration and reporting
  • Contracts administration
  • Events
  • Operational support
  • Pricing
  • Resale management.
Achieve sales success Achieve sales success

Current projects

1,300 residences, with sales valued at $1.2 billion

One Fell Swoop - image of external building of Hyson Apartments 69 premium retirement apartments Caulfield, Victoria One Fell Swoop - image of external building of Bolton Clarke Bundoora 90 outstanding retirement apartments Bundoora, Victoria 85 impressive retirement apartments and villas Doncaster East, Victoria One Fell Swoop - image of balcony space at Europa on Alma 81 distinctive retirement apartments St Kilda, Victoria
One Fell Swoop - image of external building of Hyson Apartments 69 premium retirement apartments Caulfield, Victoria One Fell Swoop - image of external building of Bolton Clarke Bundoora 90 outstanding retirement apartments Bundoora, Victoria 85 impressive retirement apartments and villas Doncaster East, Victoria One Fell Swoop - image of balcony space at Europa on Alma 81 distinctive retirement apartments St Kilda, Victoria
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Customer-focused

Selling retirement living requires a specific skillset that is different to selling residential property. Our sales agents know the ‘art of the sell’ when it comes to presenting seniors’ living communities in ways that inspire purchase. They will ensure the right person is entering your community; someone whose needs, wants and personality match the environment. We also know how to explain the often confusing legal and financial obligations simply, to put the customer at ease and pave the way for them to get excited about their next move.

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Market know-how

In knowing the retirement, land lease, assisted living and aged care space intimately, our sales team follows contract and legislative compliance procedures rigorously. Resident agreements, contracts, variations – we are experts in all these areas. We can liaise with legal representatives, design and construction teams to ensure the process is smooth for all parties. Our sales and marketing teams work together to develop a retention program that ensures depositors stay engaged, and become effective community advocates throughout the construction period.

One Fell Swoop - food buffet
One Fell Swoop - events team
One Fell Swoop - Rob speaking
One Fell Swoop - people at event
One Fell Swoop - senior men at event
One Fell Swoop - canapes

Engaging events

We take a leading role in all community engagement and enquirer database initiatives. From speaking at golf and bowls clubs or community groups, to hosting morning teas and happy hours, our sales team works tirelessly to become a part of the local community and convert leads into settlements. Our winning combination of in-depth industry knowledge and outstanding relationship management can deliver exceptional sales for your seniors’ project.

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Resales service

Our team can step in and manage the process from the initial intention to vacate through to the new resident moving in. This includes the coordination of stylish reinstatements and renovations and managing the expectations of the clients and their families. Benefits include increased satisfaction from outgoing residents, resulting in more referrals and lower fixed costs, as employing an internal sales manager isn’t necessary. Importantly, this removes the burden of selling your stock from you and entrusts it to our professionals, who do it every day.

Robert Macpherson National Sales Director

With over 20 years’ experience marketing and selling retirement living and residential property, Rob provides inspirational and hands on leadership to one of the most dynamic seniors’ living sales teams in the country. Having previously worked at Stockland and Lendlease he has a deep understanding of both the customer and what motivates sales teams to achieve outstanding results.

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One Fell Swoop - image of external building of Hyson Apartments 69 premium retirement apartments Caulfield, Victoria One Fell Swoop - image of external building of Bolton Clarke Bundoora 90 outstanding retirement apartments Bundoora, Victoria 85 impressive retirement apartments and villas Doncaster East, Victoria One Fell Swoop - image of balcony space at Europa on Alma 81 distinctive retirement apartments St Kilda, Victoria One Fell Swoop - image of exterior building at Gaynes Park Suites 41 unique assisted living apartments Joslin, South Australia One Fell Swoop - image of external building of Rylands Kew 60 retirement apartments - resales Kew, Victoria One Fell Swoop - image of gardens and exterior buildings at The Falls Estate 41 exceptional retirement apartments. Oxford Falls, New South Wales The Falls Estate One Fell Swoop -Image of buildings and gardens at Pavilions 150 luxury retirement apartments Nunawading, Victoria One Fell Swoop - image of external building of The Alba 71 world-class assisted living apartments South Melbourne, Victoria One Fell Swoop -Image of exterior of Bolton Clarke Southport apartment building 156 magnificent retirement apartments Southport, Queensland Bolton Clarke One Fell Swoop - image of external building of Rylands Hawthorn 84 retirement apartments - resales Hawthorn, Victoria 80 spacious retirement apartments and villas Macleod, Victoria One Fell Swoop - aerial view of The Grace and Melbourne skyline 79 world-class retirement apartments South Melbourne, Victoria 90 impressive retirement apartments Carlton, Victoria One Fell Swoop - image of exterior building and entry at Majestic Tamworth 98 superb land lease villas Tamworth, New South Wales
One Fell Swoop - image of external building of Hyson Apartments 69 premium retirement apartments Caulfield, Victoria One Fell Swoop - image of external building of Bolton Clarke Bundoora 90 outstanding retirement apartments Bundoora, Victoria 85 impressive retirement apartments and villas Doncaster East, Victoria One Fell Swoop - image of balcony space at Europa on Alma 81 distinctive retirement apartments St Kilda, Victoria One Fell Swoop - image of exterior building at Gaynes Park Suites 41 unique assisted living apartments Joslin, South Australia One Fell Swoop - image of external building of Rylands Kew 60 retirement apartments - resales Kew, Victoria One Fell Swoop - image of gardens and exterior buildings at The Falls Estate 41 exceptional retirement apartments. Oxford Falls, New South Wales The Falls Estate One Fell Swoop -Image of buildings and gardens at Pavilions 150 luxury retirement apartments Nunawading, Victoria One Fell Swoop - image of external building of The Alba 71 world-class assisted living apartments South Melbourne, Victoria One Fell Swoop -Image of exterior of Bolton Clarke Southport apartment building 156 magnificent retirement apartments Southport, Queensland Bolton Clarke One Fell Swoop - image of external building of Rylands Hawthorn 84 retirement apartments - resales Hawthorn, Victoria 80 spacious retirement apartments and villas Macleod, Victoria One Fell Swoop - aerial view of The Grace and Melbourne skyline 79 world-class retirement apartments South Melbourne, Victoria 90 impressive retirement apartments Carlton, Victoria One Fell Swoop - image of exterior building and entry at Majestic Tamworth 98 superb land lease villas Tamworth, New South Wales

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