Elevating retirement living in Geelong

A new chapter in urban retirement living is taking shape in the heart of Geelong, with the region’s first vertical retirement community set to transform expectations of what later life can look like.

We’re proud to be appointed as the sales and marketing partner for Bellevue Geelong by Apex Living; a flagship development that signals a bold and confident move into the seniors’ living sector.

Prominently positioned within the Geelong CBD, Bellevue represents Apex Living’s inaugural retirement living project. As one of Geelong’s most respected residential developers, the company has built a reputation for delivering high-quality homes with enduring appeal. Now, that same commitment to design excellence and longevity is being brought to a new audience, in collaboration with architects Cera Stribley and interior designers Studio Tate.

Bellevue Geelong will comprise 80 thoughtfully designed residences across ten levels, supported by future-focused amenities that integrate health, wellness, hospitality and community spaces. The development responds to the evolving preferences of modern retirees: who value independence, walkability and safety and who want easy access to everyday services without relying on a car.

Located at 23–35 Bellerine Street, residents will be within walking distance of the city’s civic, cultural, health and retail anchors, placing connection and convenience at their doorstep. A striking double-height arrival hall will create a grand entry, offering residents a space they’ll feel proud to call home and to share with family and friends.

“Our objective is simple yet critical: to build early momentum, convert qualified interest into reservations and position Bellevue as the leading retirement address in the region,” said Tim Grover, National Sales Director, One Fell Swoop.

We have developed a comprehensive, evidence-based sales and marketing strategy to support this. The strategy defines a clear value proposition, brand positioning and campaign approach tailored specifically to Bellevue’s unique opportunity.

With brand and creative development now underway, Bellevue by Apex Living is poised to redefine seniors’ living in Geelong. Our campaign aims to bring our client’s vision of considered design, urban convenience and connected, independent retirement living to life.

 See Bellevue Geelong come to life at bellevuegeelong.com.au