New year, new National Sales Director!

We’re delighted to announce the appointment of Tim Grover as National Sales Director, marking a significant step in the company’s continued growth across the seniors’ living sector. A highly respected industry professional, Tim brings more than 16 years’ experience spanning residential real estate and large-scale retirement living portfolios, with a reputation for customer-focused leadership, commercial acumen and consistently strong results.

Tim joins One Fell Swoop from Aveo Group, where he most recently held the role of State Manager – Sales for Victoria and Tasmania. In that position, he led all sales activity across 24 retirement communities, managing sales volumes, quarterly cash earnings targets and a direct team of 19 sales professionals. In 2024, Tim also assumed additional responsibility for overseeing refurbishment operations across Victoria, managing a nationally allocated $45 million budget for renewal and replacement works. His leadership delivered outstanding sales performance across both new and established developments in highly competitive market conditions.

One Fell Swoop Managing Partner Christopher Rooke said the appointment was a natural fit. “Hiring Tim was a no-brainer. His depth of experience and proven expertise in the sector clearly set him apart. I’m incredibly excited to see how his fresh thinking and dynamic approach will help lead our team to even bigger and better results.”

In his new national role, Tim will oversee sales operations across One Fell Swoop’s diverse portfolio; from affordable regional retirement and land lease communities to luxury, high-end residential and assisted living developments designed for downsizers. His remit includes off-the-plan and resale campaigns, staffing and managing on-site display suites, delivering standout sales events, building strong local community networks, ensuring legislative compliance, overseeing contract administration and providing high-quality reporting and database management.

“I’m working with the best salespeople in the country,” Tim said. “We’re involved in some of the most iconic seniors’ living developments nationwide, and I’m particularly excited about some major new projects that have just come on board. I’m looking forward to making a real impact for our clients while continuing to drive the growth of the One Fell Swoop business.”

Tim’s appointment reinforces our commitment to leadership excellence, innovation and delivering exceptional outcomes for seniors’ living clients and residents across Australia.

For all sales enquiries contact Tim on 0422 598 603 or tim@onefellswoop.com.au