Bankable innovation built
on solid foundations
Bankable innovation built
on solid foundations
One Fell Swoop looks deeper into the experience delivered not by bricks and mortar alone, but also by the people and services that form the heart of every seniors’ living development. We understand the pitfalls of large capital projects and provide informed development and financial modelling and advice.

Market assessments

Rigorous market assessments are the cornerstone of One Fell Swoop’s Advisory service. They underpin our ‘no stone unturned’ philosophy that drives every aspect of our business. They include target market definition, extensive competition audits and future demand evaluation; as well as built-form and services advice and sales price projections.

Consumer research

A successful project relies upon an in-depth understanding of the current or future resident.  Our experienced research and advisory team offer an in-house customised research service. We specialise in both qualitative and quantitative methodologies, designed to help inform and de-risk the decision-making process for both new and existing developments.

Our qualitative exploratory research is used to discuss, explore, share, create, ideate, test and refine. Our experienced team draw on a range of approaches and techniques including focus groups, depth interviews and online communities, to connect with your target audience and bring the customer into your decision making.

Our quantitative surveys, designed and executed inhouse, deliver quantifiable numbers and key metrics and are customised to meet your requirements. Our own OFS 65+ Pulse is conducted quarterly amongst 400 senior Australians to explore key themes around retirement living and aged care, as well as capturing behaviours, perceptions and attitudes. Additional research services at One Fell Swoop include mystery shopping, site audits, ethnography and customer journey mapping.

Service and built-form design

If you don’t create the right holistic product, you won’t secure the sales you want. Long before construction, and based on the outcomes of our market assessments, One Fell Swoop is able to recommend product solutions that de-risk your project while dramatically increasing consumer appeal and profitability. At the heart of this is consumer research and psychographic market segmentation that allows for the design of built-form and lifestyle experiences that will truly resonate with your customer.

Beyond delivering an enriched resident experience and accelerating future sales, we believe developments must have inherent capabilities to respond to future operational needs and opportunities. Within construction budget realities, we place great emphasis on designing communities that are long-term operating businesses. Our approach to future-proofing involves maximising build quality to minimise repairs and maintenance, optimising positive environmental features, and allowing for the incorporation of new dimensions of services, support and care.

One Fell Swoop Advisory consulting services John Bruzzaniti
One Fell Swoop Advisory consulting services John Bruzzaniti

Financial modelling and feasibility

Complexity is our world, but it shouldn’t get in the way of an elegantly simple solution. For us, financial modelling must bring clarity to commercial complexity. We apply innovative proprietary modelling, widely used across much of the seniors living sector, to development feasibilities, aged care operations and retirement living exit fee structures. We have in-house financial analysts that crunch the hard numbers. So, our clients are always presented with easy to understand options and recommendations.

Debt and equity solutions

Different developments demand different approaches to capital structuring. We understand the varying capital requirements of an expansive broadacre development or that of a capital-intensive vertical community. We work with both not-for-profit and for-profit business and with bank and non-bank lenders. We evaluate and optimise the equity-debt mix for the ideal project outcome and introduce the appropriate capital partners through effective tendering.

One Fell Swoop Advisory reporting
One Fell Swoop Advisory reporting

Development management

One Fell Swoop development management supports clients in the creation of new and vibrant seniors living communities. We manage the commencement of the development process, including appointment and management of the consultant team, assessments, feasibility and due diligence, concept master planning, development applications and negotiations with local government and relevant authorities.

Once the development has been approved, One Fell Swoop can manage the delivery phase, from the preparation of construction drawings, tender management, through to appointment of construction contractors, project management and superintendent services.