Rigorous market assessments are the cornerstone of One Fell Swoop’s Advisory service. They underpin our ‘no stone unturned’ philosophy that drives every aspect of our business. They include target market definition, extensive competition audits and future demand evaluation; as well as built-form and services advice and sales price projections.
Service and built-form design
If you don’t create the right holistic product, you won’t secure the sales you want. Long before construction, and based on the outcomes of our market assessments, One Fell Swoop is able to recommend product solutions that de-risk your project while dramatically increasing consumer appeal and profitability. At the heart of this is psychographic market segmentation that allows for the design of built-form and lifestyle experiences that will truly resonate with your customer.
Beyond delivering an enriched resident experience and accelerating future sales, we believe developments must have inherent capabilities to respond to future operational needs and opportunities. Within construction budget realities, we place great emphasis on designing communities that are long-term operating businesses. Our approach to future-proofing involves maximising build quality to minimise repairs and maintenance, optimising positive environmental features, and allowing for the incorporation of new dimensions of services, support and care.
Complexity is our world, but it shouldn’t get in the way of an elegantly simple solution. For us, financial modelling must bring clarity to commercial complexity. We apply innovative proprietary modelling, widely used across much of the seniors living sector, to development feasibilities, aged care operations and retirement living exit fee structures. We have in-house financial analysts that crunch the hard numbers. So, our clients are always presented with easy to understand options and recommendations.
Debt and equity solutions
Different developments demand different approaches to capital structuring. We understand the varying capital requirements of an expansive broadacre development or that of a capital-intensive vertical community. We work with both not-for-profit and for-profit business and with bank and non-bank lenders. We evaluate and optimise the equity-debt mix for the ideal project outcome and introduce the appropriate capital partners through effective tendering.
One Fell Swoop development management supports clients in the creation of new and vibrant seniors living communities. We manage the commencement of the development process, including appointment and management of the consultant team, assessments, feasibility and due diligence, concept master planning, development applications and negotiations with local government and relevant authorities.
Once the development has been approved, One Fell Swoop can manage the delivery phase, from the preparation of construction drawings, tender management, through to appointment of construction contractors, project management and superintendent services.
Aged care and funding
With the dramatic ageing of the Australian population, aged care, delivered both at home and in specialist communities, is a rapidly growing area that demands unique skills. This is something we recognised many years ago. We have a dedicated aged care team that includes our Ageing and Living Director, who has a PhD in Gerontology and over 35 years’ experience in aged care. It means we can provide advice on the most appropriate ‘ageing in place’ and ‘dementia care’ models, appropriate staff structures and approved provider and ACAR applications.