Rigorous market assessments are the cornerstone of One Fell Swoop’s Advisory service. They underpin our ‘no stone unturned’ philosophy that drives every aspect of our business. They include target market definition, extensive competition audits and future demand evaluation; as well as built-form and services advice and sales price projections.
A successful project relies upon an in-depth understanding of the current or future resident. Our experienced research and advisory team offer an in-house customised research service. We specialise in both qualitative and quantitative methodologies, designed to help inform and de-risk the decision-making process for both new and existing developments.
Our qualitative exploratory research is used to discuss, explore, share, create, ideate, test and refine. Our experienced team draw on a range of approaches and techniques including focus groups, depth interviews and online communities, to connect with your target audience and bring the customer into your decision making.
Our quantitative surveys, designed and executed inhouse, deliver quantifiable numbers and key metrics and are customised to meet your requirements. Our own OFS 65+ Pulse is conducted quarterly amongst 400 senior Australians to explore key themes around retirement living and aged care, as well as capturing behaviours, perceptions and attitudes. Additional research services at One Fell Swoop include mystery shopping, site audits, ethnography and customer journey mapping.
Service and built-form design
If you don’t create the right holistic product, you won’t secure the sales you want. Long before construction, and based on the outcomes of our market assessments, One Fell Swoop is able to recommend product solutions that de-risk your project while dramatically increasing consumer appeal and profitability. At the heart of this is consumer research and psychographic market segmentation that allows for the design of built-form and lifestyle experiences that will truly resonate with your customer.
Beyond delivering an enriched resident experience and accelerating future sales, we believe developments must have inherent capabilities to respond to future operational needs and opportunities. Within construction budget realities, we place great emphasis on designing communities that are long-term operating businesses. Our approach to future-proofing involves maximising build quality to minimise repairs and maintenance, optimising positive environmental features, and allowing for the incorporation of new dimensions of services, support and care.