A boutique retirement community in Melbourne’s coastal south-east

The Healey   |  For Springwood Living Group
The Healey - community lounge
The Healey - outdoor terrace
The Healey - cinema
The Healey - apartment kitchen
The Healey - apartment views to the Melbourne skyline
The Healey - apartment living and dining

A beautifully crafted lifestyle at The Healey

The Healey is situated near the coast in the vibrant suburb of Moorabbin, 15km south-east of Melbourne. It offers a secure, connected lifestyle with a strong community focus. One, two and three-bedroom retirement apartments are available.

Springwood Living Group appointed us after the community was completed. Our client made use of our Marketing & Advertising and Sales & Operations services. The successful rollout continues across a wide range of materials, while we have consistently achieved a strong sales rate.

The Healey - brochure and enclosure
The Healey - website
The Healey - brochure cards
The Healey - press advertisement
The Healey - direct mail
The Healey - point of sale

Marketing & Advertising

A quirky illustrative approach conveys the fun and vibrancy of the community. The campaign was designed to appeal to middle Australians who were looking for a relaxed, connected retirement. The successful rollout continues across premium printed materials and online assets.

Sales & Operations

One Fell Swoop was appointed to Sales after the community was completed and have consistently achieved a strong sales rate. Enhancements to the built-form and apartment display suites have elevated the on-site experience for potential buyers. Events are important lead generators and conversion drivers.

The Healey - chairs at the bar

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