A boutique retirement community in Melbourne’s coastal south-east
The Healey | For Springwood Living Group
A beautifully crafted lifestyle at The Healey
The Healey is situated near the coast in the vibrant suburb of Moorabbin, 15km south-east of Melbourne. It offers a secure, connected lifestyle with a strong community focus. One, two and three-bedroom retirement apartments are available.
Springwood Living Group appointed us after the community was completed. Our client made use of our Marketing & Advertising and Sales & Operations services. The successful rollout continues across a wide range of materials, while we have consistently achieved a strong sales rate.
Marketing
A quirky illustrative approach conveys the fun and vibrancy of the community. The campaign was designed to appeal to middle Australians who were looking for a relaxed, connected retirement. The successful rollout continues across premium printed materials and online assets.
Sales
One Fell Swoop was appointed to Sales after the community was completed and have consistently achieved a strong sales rate. Enhancements to the built-form and apartment display suites have elevated the on-site experience for potential buyers. Events are important lead generators and conversion drivers.
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