Gaynes Park Suites

Client Life Care

Project Type Assisted living apartments

Services Advisory, marketing and sales

Location Joslin, South Australia

One Fell Swoop - Life Care Gaynes Park Suites - campaign photography of senior man and woman

Innovative accommodation, innovatively approached

One Fell Swoop enjoys a strong, ongoing relationship with Life Care. We worked with this highly experienced and well-respected retirement living and aged care operator in South Australia, on their rebrand in 2018. Having worked closely with Life Care across their accommodation and care portfolio, on their award-wining residential aged care facility – Gaynes Park Manor, and on their At Home care service, we provided advisory, marketing and sales for their new assisted living development.

Working with Life Care executives, we conceptualised and designed the assisted living apartment model, including the underlying financials that support service delivery. Gaynes Park Suites is an innovative, premium offering of one and two-bedroom apartments with central community facilities and services in the premium Adelaide suburb of Joslin, adjacent to Norwood. Co-located with an aged care facility, it offers flexibility to people with increasing care needs.