Life Care Branding
Client Life Care
Project Type Corporate rebrand
Location South Australia
Promoting a zest for life supported by care
As a brand, Life Care already had a good reputation for providing superior outcomes for older people. One Fell Swoop was commissioned by Life Care to assist them in rejuvenating their brand identity so they could move forward with a refreshed presence. This resulted in a broad undertaking, comprising in-depth research, competitor analysis and focus groups.
One Fell Swoop worked closely with key Life Care stakeholders to ensure synergy of thinking and correct application of the brand at every level. In developing the new brand architecture, we created a brandmark, typeface, livery and brand guidelines.
The new brand strategy took the brand promise from ‘Live every day’ to ‘Inspired living’ and was represented with an identity offering more zest for living. It was a subtle shift from dependence to independence, without leaving behind the equity in their care credentials.
The revitalised brand platform is commensurate with Life Care’s ambitions to evolve the organisation.