McQuoin Park

Client Catholic Healthcare

Project Type Independent living apartments and residential aged care

Services Marketing

Location Wahroonga, New South Wales

Early engagement delivers sales success and momentum

Developed and operated by industry heavyweight Catholic Healthcare, McQuoin Park is a five building development of 168 apartments and community spaces. It is adjacent to a state of the art residential care home and offers a suite of home care services on site.

One Fell Swoop won a creative pitch and our campaign included pre-release engagement with existing client databases, along with invitations to information sessions. These resulted in a significant number of apartments being reserved before release to the wider public.

We worked closely with Catholic Healthcare to refine messaging and created an awareness campaign with advertorials in local, metro and diocese publications. Additionally, One Fell Swoop created a microsite, signage and full fit out of the display suite, plus large format signs on the site boundary, viewed by 60,000 vehicles a day.

Construction of the first three buildings is underway, with construction of the final two to follow shortly.