Project Type Independent living apartments and residential aged care
Services Advisory, marketing and sales
Location Macleod, Victoria
Runaway sales success at an integrated seniors living campus
Strathalan Macleod is the virtual spiritual home of Baptcare. One Fell Swoop undertook detailed market assessments and local area and consumer research that informed the masterplan and architect brief. In 2015 we marketed and sold the first stage of villa units in just eight months.
Based on this success, a second stage of retirement apartments where conceived and we worked extensively with Baptcare and their consultant team to design a four level apartment building that also houses new community facilities for all residents. As part of this stage, a historic home on the site was renovated and repurposed as a wellness destination. Sales surpassed expectations with all apartments sold prior to completion.
Currently we are working on the next stage of villas to be taken to market in late 2020. Based on the popularity of the community, with co-located contemporary aged care, One Fell Swoop anticipates these next stage villas will be snapped up by willing purchasers on the database.