The Grace Albert Park Lake
Client Australian Unity
Project Type Independent living apartments and residential aged care
Services Advisory, marketing and sales
Location Albert Park, Victoria
A vertical retirement living community in a class of its own
The Grace Albert Park Lake is one of Australia’s most prestigious retirement developments. It comprises 79 apartments, including a $5 million penthouse, and stunning shared spaces with outstanding views across Albert Park Lake and also to the Melbourne city skyline.
Following One Fell Swoop’s success at Drummond Place, Australian Unity appointed us to undertake marketing and sales post completion of The Grace. We installed four striking display suites and evolved the marketing program using statewide print and digital media to generate strong levels of enquiries, which are converting to impressive sales.
We were also engaged to decorate a number of club rooms located across the 18 levels of The Grace. Completing a continuum of care campus, One Fell Swoop is currently working with Australian Unity on the conversion of their former head office to assisted living apartments and residential aged care.