The Grace Albert Park Lake

Client Australian Unity

Project Type Independent living apartments and residential aged care

Services Advisory, marketing and sales

Location Albert Park, Victoria

One Fell Swoop - Australian Unity The Grace Albert Park Lake - campaign photography of residents talking and enjoying a drink on roof terrace

A vertical retirement living community in a class of its own

The Grace Albert Park Lake is one of Australia’s most prestigious retirement developments. It comprises 79 apartments, including a $5 million penthouse, and stunning shared spaces with outstanding views across Albert Park Lake and also to the Melbourne city skyline.

Following One Fell Swoop’s success at Drummond Place, Australian Unity appointed us to undertake marketing and sales post completion of The Grace. We installed four striking display suites and evolved the marketing program using statewide print and digital media to generate strong levels of enquiries, which are converting to impressive sales.

We were also engaged to decorate a number of club rooms located across the 18 levels of The Grace. Completing a continuum of care campus, One Fell Swoop is currently working with Australian Unity on the conversion of their former head office to assisted living apartments and residential aged care.