Client Springwood Living Group
Project Type Independent living apartments and residential aged care
Location Moorabbin, Victoria
A perfectly blended retirement living community
Springwood Living Group’s four level, vertical retirement complex features 55 apartments. The Healey offers community facilities including a large courtyard, formal lounge and library, cinema, casual lounge/dining, bar and games room and private dining.
In targeting a slightly younger retiree, we deployed a campaign that talked to the promise of a perfect retirement blend that addressed both proximity to the Mornington Peninsula and the city. As Moorabbin is a transit hub – with The Healey in walking distance to the station, it allows access to all Melbourne has to offer – beaches, peninsula, city, RSEA Park, Southland shopping, Holmesglen. The creative work is focussed on being perfectly placed for getting out and about and living a fabulous retirement lifestyle.
Specifically, the campaign highlights the bespoke boutique offer of a well-crafted retirement experience in a unique pocket of the world, through engaging illustrations that speak to the aspirations of the future resident.