The Orchards Templestowe

Client Baptcare

Project Type Independent living apartments and residential aged care

Services Advisory, marketing and sales

Location Doncaster East, Victoria

Highly collaborative long-term partnership delivers strong sales outcomes

Building on a highly successful relationship established at Strathalan, One Fell Swoop delivered a suite of services to Baptcare to conceptualise, market and sell The Orchards apartments and villas in Doncaster East. The site, in Melbourne’s leafy eastern suburbs, includes a modern Baptist church, contemporary aged care facility, 36 apartments, with stunning community facilities and 52 villas.

Initially, our Advisory unit provided critical research, consumer insights and market segmentation upon which the built form and service offer was developed.

A cut-through marketing campaign, which employed a mix of on and off-line media produced the necessary leads to enable the One Fell Swoop sales team to secure exceptionally strong off-the-plan sales. An active events and database engagement strategy delivered a financial result for our client of which we are justifiably proud.