The Royce

Client Tulich

Project Type Independent living apartments and residential aged care

Services Advisory, marketing and sales

Location Penrith, New South Wales

A winning approach to a unique development and location

Developed by respected industry leaders Maurice and Bianca Tulich, in partnership with noted NRL club, the Penrith Panthers, this unique development offers a superior retirement living for aspirational local retirees in Sydney’s west.

One Fell Swoop worked closely with Tulich to test new price points and break new ground for vertical retirement living in an area that has typically embraced villa-style retirement communities. Our creative campaign reflected the intergenerational nature of the development, the upbeat playful nature of the future residents and, of course, the plentiful entertainment next door at Panthers Penrith World of Entertainment.

The first stage of the development is now open. This includes residential aged care and first stage apartments, while the second stage is now selling.