Cosmopolitan retirement living in Melbourne's favourite bayside suburb
Europa on Alma | For Bolton Clarke
Best of bayside, best of the city
Europa on Alma is the epitome of sophisticated retirement living in Melbourne’s favourite seaside suburb, St Kilda. The development offers 81 one, two and three bedroom retirement apartments, close to transport, shopping, dining, entertainment and medical facilities.
We supplied a deep dive Market Assessment via our Research & Advisory service; Marketing continues to deliver on-point messaging that connects with consumers, and our on-ground Sales team is achieving an excellent rate of sales.
Research & Advisory
We delivered a Market Assessment for our client Bolton Clarke, including competitor appraisal and insights into the customer for this unique retirement development in St Kilda, Victoria. Outcomes informed built-form design, pricing and financial modelling of appropriate exit fee structures.
Design & Development
Crafting Europa on Alma into a haven for retirement living, we ensured the offering was right for the cosmopolitan consumer attracted to the St Kilda lifestyle. Careful planning, accurate pricing and optimal positioning were achieved. This unwavering dedication to design and development guarantees residents an outstanding living experience.
Marketing
Embodies cosmopolitan St Kilda to appeal to sophisticated, inner-city consumers. Attention-grabbing visuals in Bolton Clarke colours are matched with vibrant messaging that connects across digital, press, outdoor, direct mail, radio and database events, plus brochureware.
Sales
Off the plan sales took place at a stunning display suite designed by us, reflecting Europa’s interior design aesthetic and featuring One Fell Swoop Showcase, our proprietary electronic look book. Display retirement apartments were created once construction was complete. Access to Bolton Clarke’s At Home Support services is a major sales driver.
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