A cosmopolitan retirement community located in Melbourne's favourite bayside suburb

We love a success story! Here is one of our favourites – Europa on Alma   |  For Bolton Clarke
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Best of bayside, best of the city

Europa on Alma is the epitome of sophisticated retirement living in Melbourne’s favourite seaside suburb. The development offers 81 one, two and three bedroom retirement apartments, close to transport, shopping, dining, entertainment and medical facilities.

One Fell Swoop supplied a deep dive Market Assessment via our Research & Advisory services; Design & Development priced and positioned correctly, Marketing continues to deliver on-point messaging that connects with consumers, and our on-ground Sales team is achieving an excellent rate of sales.

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Research & Advisory

We delivered a Market Assessment, including competitor appraisal and insights into the customer for this unique retirement development in St Kilda, Victoria. Outcomes informed built-form design, pricing and financial modelling of appropriate exit fee structures.

Marketing & Advertising

Embodies cosmopolitan St Kilda to appeal to sophisticated, inner-city consumers. Attention-grabbing visuals in Bolton Clarke colours are matched with vibrant messaging that connects across digital, press, outdoor, direct mail, radio and database events, plus brochureware.

Sales & Operations

Off the plan sales took place at a stunning display suite designed by us, reflecting Europa’s interior design aesthetic and featuring One Fell Swoop Showcase, our proprietary electronic look book. Display retirement apartments were created once construction was complete. Access to Bolton Clarke’s At Home Support services is a major sales driver.

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