Award-winning, wellness-focussed community surrounded by nature
Pavilions Blackburn Lake | For AdventCare
Pavilions Blackburn Lake
Pavilions offers a unique nature-filled, active lifestyle in Melbourne’s well-established east. We’ve played a pivotal role in shaping a community where wellness takes centre stage and have been an integral part of Pavilions’ journey. Our client, Adventcare uses our Research & Advisory, Design & Development, Marketing and Sales services. Pavilions recently won two awards at the Property Council of Australia’s National Retirement Living Awards – Best Retirement Village Development and Best Luxury Retirement Village Development – we are proud to be a part of such an esteemed development.
The opening of Miss Lucy, an urban, wholefood café onsite helped to draw in the wider community while attracting new residents seeking a place to meet and connect with others over great coffee. Sales capitalised on this momentum, showcasing the vibrant community in action as part of the irresistible lifestyle on offer – with spectacular results!
Research & Advisory
Our Research & Advisory team delved deep into market dynamics, analysing local competitors’ offerings to ensure Pavilions stood out in both quality and value. By immersing ourselves in consumer focus groups, we gained invaluable insights into the desires and pain points of older seniors, shaping our approach to service delivery and pricing strategies.
Design & Development
Collaborating closely with the Adventcare project team, Hecker Guthrie and VIA Architects, we crafted an environment where seniors thrive, ensuring every aspect of Pavilions’ design catered to holistic wellness. By accurately pricing and positioning the living spaces, we guaranteed an unparalleled experience for residents, fostering a true sense of community.
Marketing
Our marketing campaign echoed the uplifting spirit of Pavilions, capturing its essence in Adventcare’s distinctive voice. Leveraging various platforms including web, social media, and traditional media, we curated a narrative of wellbeing and vitality. Through immersive events and targeted outreach, we cultivated a pipeline of prospects eager to embrace Pavilions’ wellness-focused lifestyle.
Sales
During construction, we established a tailored sales suite set amongst the native, protected trees that have become an integral part of the development. This allowed us to provide a glimpse into life at Pavilions for customers. Emphasising the wellbeing offering, our sales team engaged prospects, fostering a deep connection to the community’s ethos of holistic seniors’ living. We are pleased to say Stage One is fully occupied, while Stage Two has only a couple of apartments remaining, while Stage Three is completely sold out with construction yet to begin!
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