Private bushland retirement community on Sydney’s Northern Beaches
The Falls Estate | For The Falls Estate
The Falls Estate at Frenchs Forest
The Falls Estate is set within a secluded bushland location on Sydney’s Northern Beaches. It is truly boutique, with just 41 retirement apartments available for sale off the plan. The appeal to consumers lies in its unique, ultra-private location while being close to amenities and transport.
Beginning with our Research & Advisory services, we kick started the development journey of The Falls Estate with a market assessment. Our Marketing is inspired by the bush setting and we have created two onsite display suites from which to conduct Sales. The community opened in March 2024.
Research & Advisory
Our Market Assessment highlighted a lack of quality retirement living on Sydney’s Northern Beaches, while our Financial Feasibility demonstrated the potential returns of our client’s first retirement living community. We established exit fee options and village budgets for this stunning development.
Design & Development
Through our Design & Development services, we delivered an exceptional retirement living community, in line with our clients’ vision. We carefully priced the apartments that made the most of the stunning location and awe-inspiring shared areas. We designed the services offering so that residents of The Falls can expect a wonderful, relaxed lifestyle within a natural environment.
Marketing
Inspired by the spectacular bushland setting, the campaign has an emotive pull, drawing the consumer to this unique product. Its modern, clean look and exclusive tone of voice talk to the rarity of the opportunity. The expansive website, brochureware and sales collateral invite our highly discerning consumer to take a deeper dive. We have held several key events bringing buyers and prospective buyers onsite to tour and see construction progress. A recent cocktail party event elicited a huge response and brought in fresh new leads for our Sales team.
Sales
Our initial display suite was once a workman’s cottage — totally refurbished with replica apartment kitchen and bathroom to support the sales initiative. A scale model of the development is a prominent feature along with One Fell Swoop Showcase, our proprietary electronic look book. Now there are two stunning display apartments for people to view – fully furnished and styled for maximum impact, helping customers imagine what life could be like at The Falls Estate.
Learn more about this project and how we can help you
